>> Especially if you need to make money…
If you have to pay yourself – and perhaps your staff – every month, you have my deepest sympathy.
Not just because you and I have the same problem, but for another reason.
May I explain?
When I first came into the advertising business, probably before you were born, no one even knew what a copywriter was.
Really.
Today most people know what a copywriter is – but very few know a good one.
And there’s a simple reason.
It’s damned hard to write stuff that sells.
Damned hard to write to a stranger and get them to give you money.
So hard that many copywriters have given up. They now write “content” which informs without lowering itself to asking for money.
What makes it even harder is that many of the others specialise – only condescending to write about certain subjects, such as fake medicine or investments.
So you’re on the horns of a costly dilemma. Half these spoilt geniuses won’t sell what you offer, and the other half won’t sell at all.
I learned what matters the hard way..
When I was young money was hard to come by, and I had none.
I was paid £6.50 a week to write for a magazine – and do odd jobs.
I lived in a two-up and two-down house at 175, Katherine Street, Ashton under Lyne, with an outside toilet and the only bathroom on the row.
Even before I got my first copywriting job I saw that if my honeyed words didn’t bring in the dosh my future was bleak.
So I started learning even before I got the job.
And I’ve trained a few kindred souls, some who can do it even better than I can.
And at Drayton Bird Associates we swim against the tide.
We don’t specialise in any category.
We just specialise in getting results. For just about anything. And we get them.
Because if we don’t, you don’t have to pay.
It’s our promise to you.
Results – or you don’t pay.
Quite frankly I don’t give a hoot what you sell, who you sell to, where you are, or how much you charge for it…
As long as I think we can sell it, we’ll guarantee to
Drop me a line and let’s see if we can help.
Best,
Drayton
P.S. Do I mean it when I say we can sell anything?
This table tells you just some of those we’ve helped.
