>> Two different management styles. Which works best? This will only interest you if you are a manager or want to be one. I hope so because if you can’t manage it’s almost impossible to build a business of any …
Read MoreAuthor: Drayton
Lies, damned lies.
>> Have you ever noticed how very perceptive sayings are often attributed to more than one person? For instance, ‘There are lies, damned lies, and statistics,’ is attributed to Benjamin Disraeli, the British prime minister, and Mark Twain, the gloriously funny and perceptive …
Read More12 Minutes and 41 Seconds of your day.
>> Just an excuse not to bore you with another email. I’ve actually got COVID at the moment, which is really an inconvenience. However, it’s given me an excuse not to write an email, but to send an interview I …
Read MoreMy apologies to you, if you asked a question
>> Please forgive me – But here’s some free consultancy for you I don’t know your problems, but I suffer from too many ideas but not enough follow-through. I really should be shot. My only excuse is extreme old age. Anyhow, a …
Read MoreHere comes the first sign of madness.
>> “Nothing fails like success” You can lay odds that the minute you become successful you start getting smug. I speak from shameful experience. In the late 60s I was making piles of money with my partner. I became arrogant, …
Read More57 simple reasons why we can probably help you
>> Quite a claim, right? Here’s why… You’re probably sick to the back teeth of people swearing they can work miracles for you. I get well over 100 such claims on LinkedIn every week. But not one in a thousand …
Read MoreAnd now for the best demo EVER.
>> Thank you for reminding me! I don’t know how I forgot this classic, but three of you almost immediately reminded me. Watch it now… I think the element of uncertainty makes the magic – lifts it from the dramatic …
Read MoreHere’s the best demonstration I ever saw.
>> The moral is “Don’t tell – show.” Advertising has deteriorated beyond measure in recent years as the Gaedarine Swine rush online media. I am no exception – e-mails cost me nothing but my patience. But whatever the media your …
Read MoreDo you have the secret ingredient for guaranteed success?
>> David Ogilvy’s brother-in-law reveals all. About 50 years ago Advertising Age editor Denis Higgins interviewed four of the world’s best copywriters. Ogilvy was one, Bill Bernbach – voted advertising man of the 20th century – was another. I shall …
Read MoreHow much of your life is wasted by this piffle?
>> You’d have to be thick as pigsh*t not to know this, wouldn’t you? We all rightly moan about the torrent of tripe we get via what I’m increasingly inclined to call anti-social media. Most of it is people either …
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