Results – nothing less
Results – nothing less
Do you know anything about marketing for the legal profession?
I know at least one of you does, but I’m wondering if anyone else can help.
In a fit of folly, I’ve agreed to write a book on the subject. I have a fair bit of experience, but if you have any case-histories or wisdom to impart, please let me know.
The deadline is tight, and meanwhile I have a business to mismanage, copy to write and a few speeches to give and videos to make. Am I mad, or what?
My e-mail is Drayton@Draytonbird.com.
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
There was a lovely Giles cartoon from the early seventies when solicitors were first allowed to advertise. Sadly my grandma’s extensive collection of Giles annuals has long since disappeared into the family tree. You might find it here: http://www.cartoons.ac.uk/search/cartoon_item/carl%20giles
Ah! Found it: http://www.cartoons.ac.uk/record/GAA323919
Not very high resolution, but you get the drift…
And, with a couple of clicks, I learn you can order high resolution images (hard to take from the site, as they sensibly use flash to display them)
Sorry, one more: same theme, seven years later, almost the same caption: http://www.cartoons.ac.uk/record/45252