And this is the man who tells you how to sell – as he taught me I believe at least 75% of you reading this realise how important it is to be able to do powerful face to face presentations …
Read MoreAuthor: Drayton
Thrilling news if you happen to live in Bulgaria
But even if not, this might help if digital marketing matters to you A new edition of Commonsense Direct and Digital Market has just come out in Bulgaria – a country I like and have spoken in a few times. I believe …
Read MoreHow to lose sales and put your reader to sleep
Words and phrases bad writers love – common among large firms, politicians, journalists, top executives – and second rate copywriters This is by no means a complete list – and I am sometimes guilty myself. Don’t hesitate to send me more examples. Wordsmith …
Read MoreGuarantees: How to get the worst of both worlds
And when to keep your trap shut – from this silly motor-mouth If only I could think of fancy new names for old stuff I would be much richer. For instance, some bright spark thought up “viral” for good old …
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The death of good advertising: could it be the making of you?
The lamentable ignorance of most advertisers (and their agencies) presents an opportunity I have been recording a series of videos analysing John Caples’ classic “Tested Advertising Methods”. I used to read this book every year when I was learning to …
Read MoreNew store sells husbands
(They couldn’t find any takers for me. I’m in the damaged goods basement) A store that sells new husbands has opened. The instructions at the entrance explain how the store operates: You may visit this store ONLY ONCE! There are …
Read MoreMakes you proud to be British
How many heads of state would allow this bang slap opposite their pad? You may have noticed a blessed period of silence from this old motor-mouth. The reason is that first I went to speak in Tehran – an exhausting …
Read MoreWhen people do two things at once – and neither well – what is the likely result? Lunacy?
Plus thoughts about the new generation of Instant “Gurus” and the predictable avalanche of mumbo-jumbo. On December 1st I quoted Einstein’s fear that we were breeding a race of idiots, illustrated with a few pictures that suggested it’s true. Now there is little …
Read MoreThe simple, basic, kindergarten mistake even the experts make. Every day
Why should I care if this man was “on fire”? Would I even squirt down his throat to put him out? Why do people who should know better make these mistakes? A week ago I had to fly to Dublin …
Read MoreThe Godzilla effect: when Mammon fails, try this
This makes me uneasy. Reminds me of those creepy tele-evangelists. What do you think? I’m actually writing this in a hotel near Istanbul Airport called the Gonen, going through my emails. Compared to the ghastly places near Heathrow or JFK …
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